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Apple's New iMac with M4, Apple Intelligence and Colours

Apple’s latest iteration of its iconic iMac, a stunning all-in-one desktop that pushes the boundaries of performance and design. This new model features the powerful M4 chip, which significantly enhances productivity and creativity, alongside a host of innovative features that cater to both casual users and professionals alike.

 

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image via apple


The heart of the new iMac is the M4 chip, which elevates performance to unprecedented levels. Users can expect up to 1.7 times faster daily productivity and an impressive 2.1 times increase in performance for demanding tasks such as photo editing and gaming compared to its predecessor, the M1. The M4's advanced Neural Engine makes this iMac the premier choice for AI applications, allowing for smarter workflows while ensuring user privacy is maintained.

 

video via apple


Available in a vibrant palette of colours—including green, yellow, orange, pink, purple, blue, and silver—the new iMac is not just a computer but a statement piece for any workspace. Its 24-inch 4.5K Retina display now offers an optional nano-texture glass finish that minimises glare without compromising image quality. This makes it ideal for various environments, from sunlit rooms to bustling offices.

 

R3TNews-Apple-iMac-M4

image via apple


The new 12MP Centre Stage camera introduces Desk View functionality, transforming video calls by keeping users centred while providing a top-down view of their workspace. This feature is particularly useful for educators and creators who want to showcase their work during virtual meetings. Coupled with a high-quality audio system featuring a six-speaker array and studio-quality microphones, the iMac ensures an immersive communication experience.

 

video via apple


Equipped with Thunderbolt 4 ports, the iMac supports lightning-fast data transfers and connectivity with multiple external devices, including two 6K displays. The inclusion of Wi-Fi 6E and Bluetooth 5.3 enhances wireless connectivity, while Touch ID provides secure access and convenient online transactions.

 

The new iMac runs on macOS Sequoia, which introduces features like iPhone Mirroring, allowing users to interact with their iPhone directly from their Mac. The updated Safari browser includes smarter navigation tools and improved gaming capabilities, making it easier than ever to stay organised and entertained.

 

Apple continues its commitment to environmental responsibility with the new iMac. Made from 100% recycled aluminium, gold plating, tin soldering, and copper in various components, this model meets high energy efficiency standards and is free from harmful substances like mercury and PVC. The packaging has transitioned to entirely fibre-based materials as part of Apple's goal to eliminate plastic by 2025.


video via apple


With a starting price of £1,299, the new iMac is available for pre-order now, with shipping set to begin on November 8. As John Ternus, Apple’s Senior Vice President of Hardware Engineering, stated: “The incredible features of Apple Intelligence combined with the powerful performance of Apple silicon change the game once again.” The new iMac not only enhances productivity but also redefines what a desktop computer can be—beautifully designed, incredibly powerful, and environmentally conscious.

 

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