Image: TikTok
Have you ever scrolled through TikTok and wondered, "Wait, is that person's hair defying gravity a little too much?" Well, fret no more! TikTok is stepping up its fight against misinformation by adding labels to videos and images created with artificial intelligence (AI).
This is a big deal, folks. Here's the lowdown:
Say goodbye to questionable content flying under the radar. TikTok is now using fancy "Content Credentials" technology to automatically identify AI-generated content. Think of it like a digital watermark that screams, "Hey, this might not be 100% real!"
This labelling applies to everything from mind-blowing special effects to sneaky deepfakes (think super realistic fake videos). Not only will TikTok flag its own in-app AI creations, but it'll also catch AI content uploaded from other sources.
With the 2024 election looming, there's a growing concern about AI being used to spread misinformation. Deepfakes, anyone? By labelling AI content, TikTok is helping users stay informed and avoid falling victim to online trickery.
Not only is TikTok playing detective, but they're also joining forces with the big guns! Here's some extra intel: TikTok is joining the Content Authenticity Initiative, a squad led by Adobe, that's all about creating industry-wide standards for tracking how digital content is made. This means more transparency across the board, folks!
Remember that pledge to combat AI misinformation during the election? Back in February, TikTok, along with tech giants like Microsoft, Meta (formerly Facebook), and Google, all signed on the dotted line. Talk about a united front!
While the future of TikTok in the U.S. remains a bit uncertain, this focus on transparency is a positive step. By labelling AI content, TikTok is empowering users to be smarter content consumers.
Image: TikTok
So, the next time you see a video that seems a little too good to be true, keep an eye out for that AI label. It might just be the key to staying informed in our ever-evolving digital world.
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