The world of artificial intelligence (AI) is rapidly evolving, and with it comes a new set of ethical and legal questions. One such question recently emerged from a controversy between actress Scarlett Johansson and tech firm OpenAI.
OpenAI introduced a new "flirty" female voice for its AI chatbot, ChatGPT. Johansson, however, raised concerns that the voice was eerily similar to hers, and that she had never consented to its use. The actress highlighted two key issues. Firstly, she was approached to be the voice of the chatbot but declined. Secondly, upon release, the voice bore an undeniable resemblance to hers, raising questions about impersonation and the use of her likeness without permission. OpenAI denied replicating Johansson's voice and claimed it belonged to a different actress using her "natural speaking voice." They emphasised their commitment to ethical AI development and promised to improve communication regarding voice selection. This incident sheds light on the developing field of synthetic voices and the potential for misuse. It raises concerns about: In an age of deepfakes, the ability to mimic voices with such accuracy blurs the lines of identity. Currently, there are no clear legal guidelines regarding the use of AI-generated voices. As AI voices become more prevalent, questions arise about who owns the rights to these voices and how actors should be compensated for their use.
The Johansson-OpenAI case serves as a wake-up call for the AI industry. As AI technology continues to advance, robust regulations and ethical frameworks are crucial to ensure responsible development and protect individual rights.
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