UK and EU Regulators Call for Fairer App Store Rules for Developers

Regulators in the United Kingdom and European Union are increasing pressure on Apple and Google to make further changes to their app store practices, as concerns continue to grow over fairness and competition for developers. Authorities argue that current policies place smaller developers at a disadvantage while reinforcing the dominance of major platform holders.

In the UK, the Competition and Markets Authority has been examining how Apple’s App Store and Google Play operate, focusing on issues such as commission fees, app approval processes and restrictions on alternative payment methods. Regulators believe these practices limit competition and reduce developers’ ability to reach users on fair terms.

Meanwhile, the European Union continues to enforce the Digital Markets Act, which requires large technology firms to open their platforms to greater competition. Under the legislation, Apple and Google are expected to allow alternative app stores, improve transparency around app rankings and reduce barriers for developers who wish to use external payment systems.

Developers have long complained that high commission rates, often reaching 30 percent, reduce profitability and restrict innovation. Many smaller studios argue that they have little choice but to comply with platform rules due to the lack of viable alternatives, particularly on mobile devices.

Apple and Google have both stated that their app stores provide security, privacy protection and a consistent user experience. They also argue that fees support platform maintenance and developer tools. However, regulators remain unconvinced that current arrangements strike a fair balance.

Further enforcement action is expected later this year, with the possibility of fines or mandatory structural changes. The outcome could significantly reshape how mobile app ecosystems operate across Europe, potentially giving developers greater control and consumers more choice.

Author: Abel Vazquez Sanchez